Last week, we focused on font styles and learned the basics of typography—how to choose fonts that align with your signature style and elevate your stationery designs. Today, we’re shifting our focus to color. I’ll walk you through how to create custom color palettes in Adobe and set yourself up for success when choosing, editing, […]

Design

April 22, 2025

Adobe InDesign Tutorial: How to Create Custom Color Palettes for Stationers

If you’re new to stationery design, you’ve probably wondered: ✔️How do I find great fonts that make my designs look high-end?✔️How do I create balance and symmetry in my layouts?✔️How can I use fonts to elevate my work and attract luxury clients? Today, I’m pulling back the curtain and sharing a sneak peek into my […]

Design

April 8, 2025

How to Choose Fonts to Elevate Your Stationery Designs (+ Adobe InDesign Tutorial)

Step into the world of timeless elegance and coastal charm at Caroline and Gavin’s Cape May wedding. From the stationery to the reception bar, each detail reflects their celebration by the sea.

Uncategorized

April 3, 2025

Caroline & Gavin’s Elegant Cape May Wedding

Over the years, I’ve discovered that effective conversion comes down to three core components: clarity, ease, and urgency.  When these three elements are in place, your leads will feel confident moving forward, and you’ll see more inquiries turn into dream clients. Let’s break them down! CLARITY People don’t like surprises. (Especially not from strangers!) If […]

Social Media

February 25, 2025

3 Simple Ways to Convert More Inquiries into Booked Stationery Clients

Over the past few weeks we’ve been talking about how to use social media for your stationery business. We’ve covered a lot — how to optimize your profile, refine your bio, curate your photos, and create content that truly reflects the heart of your brand. The goal? To attract and connect with the right people. […]

Social Media

February 18, 2025

How Social Media Engagement Can Grow Your Stationery Business

We’ve been talking about how to show up on social media as a stationer to grow your business and book more clients in 2025. First, we covered 3 simple steps to kick-start your social media strategy for the year. Then we talked about what type of content to post, including my 4 essential content pillars. […]

Social Media

February 12, 2025

How to Create Scroll-Stopping Content on Social Media

As we kick off 2025, I want to talk about showing up on social media with purpose and confidence. Last week, I shared why it’s so important to start the year strong on social media. You read that post here! Right now, newly engaged couples are diving into wedding planning and searching for their vendors. […]

Social Media

February 4, 2025

4 Essential Social Media Content Pillars for Stationers & Wedding Vendors

I’m so excited to kick off this new series in 2025, which is all about showing up on social media! There’s no better time to start the year with a social media boost because when it comes down to it, the most engagements of the year happen over the holidays 💍 By the time January […]

Social Media

February 3, 2025

3 Simple Steps to Boost Your Social Media Presence as a Stationer

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