If you’re a stationery designer using Adobe InDesign, chances are you’ve spent more time than you’d like clicking, resizing, dragging, and trying to streamline your process. The good news? A few smart shortcuts can save you serious time (and headaches) in your day-to-day design work. Whether you’re designing custom wedding invitations, day-of paper goods, or […]

If you’re a stationery designer looking to grow your business, diversify your income, and avoid putting all your eggs in the custom wedding invitation basket—you’re not alone. The world of paper design is full of untapped potential, and smart designers are finding ways to expand their reach, serve new audiences, and increase their revenue. Whether […]

You’ve probably seen it firsthand – more and more couples are choosing custom stationery for their wedding day. But this isn’t just a passing trend. The stationery industry is thriving because today’s couples want meaningful, beautiful, and personal details and that’s exactly what stationery delivers. Here are 10 reasons why the custom stationery industry is […]

Last week, we focused on font styles and learned the basics of typography—how to choose fonts that align with your signature style and elevate your stationery designs. Today, we’re shifting our focus to color. I’ll walk you through how to create custom color palettes in Adobe and set yourself up for success when choosing, editing, […]

If you’re new to stationery design, you’ve probably wondered: ✔️How do I find great fonts that make my designs look high-end?✔️How do I create balance and symmetry in my layouts?✔️How can I use fonts to elevate my work and attract luxury clients? Today, I’m pulling back the curtain and sharing a sneak peek into my […]

Step into the world of timeless elegance and coastal charm at Caroline and Gavin’s Cape May wedding. From the stationery to the reception bar, each detail reflects their celebration by the sea.

Over the years, I’ve discovered that effective conversion comes down to three core components: clarity, ease, and urgency.  When these three elements are in place, your leads will feel confident moving forward, and you’ll see more inquiries turn into dream clients. Let’s break them down! CLARITY People don’t like surprises. (Especially not from strangers!) If […]

Over the past few weeks we’ve been talking about how to use social media for your stationery business. We’ve covered a lot — how to optimize your profile, refine your bio, curate your photos, and create content that truly reflects the heart of your brand. The goal? To attract and connect with the right people. […]

We’ve been talking about how to show up on social media as a stationer to grow your business and book more clients in 2025. First, we covered 3 simple steps to kick-start your social media strategy for the year. Then we talked about what type of content to post, including my 4 essential content pillars. […]

As we kick off 2025, I want to talk about showing up on social media with purpose and confidence. Last week, I shared why it’s so important to start the year strong on social media. You read that post here! Right now, newly engaged couples are diving into wedding planning and searching for their vendors. […]